The University of Maryland recently celebrated its own News Engagement Day. What variables affect the news consumption of the public? In this post, we determine the effects of digital devices, gender, age and native country on the amount of overall news consumption.
Increase in the number of digital devices affects the mode by which Users engage their News.
Over the past couple of years the number of smartphones and tablets that people own has drastically increased. This has had several effects on the ways users engage in the news. For example, the number of users that read the news on their smartphone or tablet several times a day has increased over the past two years. This is most like because there are more users that have tablets or smartphones and therefore are available to check the news on their device more often. Accordingly, the amount of news consumed by using an app has increased in both smartphones and tablets over the past year, and the amount of news consumed by using a web browser on both smartphones and tablets over the past year has decreased. This is most likely because using web browsers on a digital device can be more frustrating for websites without a mobile mode; as the number of devices increased, the number of app developers also most likely increased, therefore more apps for news consumption became available for users, causing the news consumption over an app to increase as well.
Men access news more frequently than women; but interest in types of News varies.
Universally, 72% of men access the news multiple times a day as compared to only 59% of women. Additionally, men make up the majority of the population of "News Lovers," or people who access news extremely frequently. Women make up the majority of the population of "Casual Users," or people who rarely every check the news. These findings may be related to the type of news both genders prefer. Women prefer health, local, or entertainment related news, while men prefer politics, sports, and business related news. Since the majority of news is related to politics or business, it could be that men check the news more frequently because the news is more frequently related to the interests of men.
Individuals of older age have greater interest in news, but consume less online.
Another finding reported that as age increases, the relative interest in the news also increases, However, as age decreases, the interest in fun or weird news increases. Additionally, as age increases, the percentage of individuals who consume news mainly by Television increases. Younger users are more likely to consume news online, which is most likely because the number of individuals with tablets are smartphones is greater among individuals of younger age.
Occurrence of Access
and Interest In News
The frequency of access doesn’t always
map to interest. The Brazilians are the most interested when it comes to being interested
in the news when it comes to the rest of the countries around the world. Throughout
the world, men say that they are more interested in the news than women and
that the interest of news rises with age. Across the world, TV remains on top
as the main way people get their news. The people of France are the highest of
any country in getting their news on Television. The younger generation of
people prefers to get their news online than watching television, but the older
generation still prefers to get their news through television.
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